How to Build a Killer Instructor Profile

Building a Killer Instructor Page

As an Instructor, building a complete and robust profile helps you stand out from the crowd and attract clients that view your profile and match with you. So, what can you include, what should you hype up, and what are some things you should shy away from?

Let’s break down all the important things you may or may not have thought about to make your profile unique and successful.

Choosing Your Profile Picture

What to Include in Your “About” Blurb

Adding Your Certifications

Your Welcome Video

Having Enough Services & Classes

Utilizing Your Free Offers

Examples of Outstanding Instructor Profiles

Choosing Your Profile Picture

Having a charismatic and inviting profile picture is one of the major deciding factors why a client might choose to explore your instructor page. Not having one can significantly limit who interacts with your profile, so let’s make sure this little snapshot is a good one. 

People tend to gravitate towards instructors they can see and relate to even if it’s just an initial photo. Here are some dos and don’ts. 

Things you should be doing:

• Using a high-quality photo
• Smiling in your photo
• Utilizing a headshot to highlight your face (think friendly mugshot)
• Dressing casually (you want to feel approachable)
• Clean background without distractions

Things you should not do:

• Using a low-quality selfie (no shirtless mirror selfies please)
• Looking angry or unapproachable
• Overdressing (people aren’t looking for a lawyer here)
• Using a photo that doesn’t show yourself
• Just not having a profile picture

What to Include in Your “About” Blurb

Prospecting clients have a short attention span, so what you write in your “about” section is extremely important for summarizing your business, what you have to offer, and adding that flare you need to showcase some of your personality. 

With only 800 characters, in this context, every word counts, so here are some approaches you can take. 

1. Be Humorous - maybe you think you’re funny. Portray this and add some comical bits, puns, and dad jokes to let your clients know this is what they’re getting into.
2. Be Holistic - understand the importance of grounding yourself and finding meaningful connections. Let your clients know these are your values to attract the right crowd. 
3. Keep It Simple - you’re results-driven and don’t have time for theatrics, keep it clean and simple with exactly what your clients can expect.
4. Convey Support  - create a supportive and caring environment for clients that need that extra push to embark on their fitness journey. 

These are just a few ways that you can craft your “About” section. The important thing is that you convey your personality, what you have to offer, and why you’d be a good fit for potential clients.

Also consider adding a call to action to take a class with you, schedule a 1-on-1 meeting to discuss goals, or some other actions to start working with you. 

Think of your “about blurb” as a welcoming message that describes the best parts of you and your services. 

Adding Your Certifications

Certifications add to your credibility as an instructor and help to instill confidence in your clients that you know what you’re teaching and preaching. 

Let’s go over what you should be including.

The general rule is more is better. You’ve worked hard for your knowledge and certifications, so let your clients know what you generalize and specialize in. 

Here are some examples of certifications you might include:

• Group Fitness or Personal Training certifications
• Licensed ZIN or SYNC Member
• Yoga Instructor certification
• Nutrition Coach
• Life Coach
• CPR
• Etc…

Depending on your niche and business, including certifications that range outside of fitness might attract clients that are also interested in a mentor, life coach, or a nutritionist to help them achieve their lifestyle goals. 

Your Welcome Video

With Sommos, you have the ability to create posts similarly to social media platforms to let your clients know just about anything, including a welcome video – which you can always pin to the top of your page.

Your welcome video can serve many purposes depending on what angle you take and what you want to prioritize for your business.

Here are some examples: 

• A warm welcome to your community
• Highlighting what you have to offer and your services
• Breaking down class levels so clients can confidently choose the right class
• Letting clients know what to expect from your onboarding process
• How your online training program works and what to expect
• Expanding on your values and virtues along with how it relates to your business

These are just a few ways you can utilize your welcome message. Depending on your business you might want to include all these elements or just some.

Whatever the case, remember to be charismatic and inviting to let clients know that you’re there to support them and help them reach their goals. This human factor goes a long way and helps you build a lasting relationship with your clients. 

Having Enough Services & Classes

With Sommos you can create and list just about any service you can imagine both virtually and in-person, including one-time events, repeating classes, 1-on-1 sessions, videos-on-demand, bundled Classpacks, and even Memberships. 

The sky’s the limit when it comes to what you can create. To get those gears working on what you can create, here are some content ideas you might be able to utilize past your normal run-of-the-mill fitness class.

• Onboarding session with a new client to learn about their goals and limitations
• Accountability event to go over habit-building science
• A workshop for your specific niche
• Additional services you may be trained in such as meditation and breathwork classes
• A pay-to-entry skill and knowledge-sharing event

Whatever your fitness niche, filling out a variety of classes, events, and time slots lets your clients choose services that interest and are convenient to them – helping you make money to keep teaching what you love.

 

Utilizing Your Free Offers

Like many gyms and studios, Sommos offers you the ability to let clients take one class from you for free OR take an entire week for free once claimed. 

This allows you to encourage new clients to start working with you without being scared off by the fear of commitment. Consider using this great soft selling technique and feature with your business. 

Trials are one of the best ways to get new clients in the door, so having free offers ON is crucial to your success.

That’s not all, Sommos helps you connect and retain clients with the ability to create Memberships and Class Packs to turn drop-in clients into loyal memberships. You can read more about that here.